For the past few years, the NFL’s Thursday Night Football has had multiple homes – Amazon, NFL Network and FOX. But starting in 2022, only one network will have rights to the mid-week game.
On Monday, the NFL announced that Amazon Prime Video will be the exclusive home for Thursday Night Football. The move comes as part of a larger deal between the NFL and Amazon for broadcast rights which they agreed to earlier this year.
“These new media deals will provide our fans even greater access to the games they love. We’re proud to grow our partnerships with the most innovative media companies in the market,” NFL Commissioner Roger Goodell said in March. “Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game.”
But while that all sounds well and good, gating off NFL games to people who have one particular service does NOT offer greater access to fans. Many fans quickly descended into the comments section to voice their disapproval.
Amazon Prime Video to be exclusive “Thursday Night Football” home starting in 2022https://t.co/wdPEtbCkpI
— Around The NFL (@AroundTheNFL) May 3, 2021
The NFL and Amazon have worked together broadcasting games since 2017. But Amazon wanted a bigger piece of the pie, and the NFL were happy to sell it to them.
We’ll find out in a little over a year whether the move backfires.
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