The NFL is doing something pretty unique this afternoon. For the first time ever, the league will broadcast a game on Nickelodeon.
In addition to Bears-Saints being shown nationally on CBS, you can also watch the game on Nickelodeon, where the broadcast will be geared toward drawing in younger viewers.
Kickoff isn’t until 4:40 p.m. ET, but like every other network that televises the NFL, Nickelodeon had a pregame show. It featured former NFL wide receiver Nate Burleson along with SpongeBob Squarepants and his crew.
The early reactions to the Nickelodeon simulcast appear to be pretty positive ones.
This NFL pregame show on Nickelodeon is pretty nice ngl pic.twitter.com/i0smPGGHvo
— DaWindyCity Productions (@DawindycityP) January 10, 2021
Don’t find yourself on the wrong side of history… watch the Bears/Saints game on Nickelodeon
— Blake Anderson (@UncleBlazer) January 10, 2021
— Yahoo Fantasy Sports (@YahooFantasy) January 10, 2021
To provide maximum entertainment for the kids, I hope this Nickelodeon broadcast has tons of slime, animates every replay, and shows in real time the optimal coaching decision based on analytics.
— Mike Wright (@FFHitman) January 10, 2021
We’re all exclusively watching the Nickelodeon feed, right?
— Trevor Sikkema (@TampaBayTre) January 10, 2021
Saints fans watching Nickelodeon today pic.twitter.com/g3z3Y1y1zJ
— The Big Chillin’ (@Kofie) January 10, 2021
Me, slightly too old to know moments from Sponge Bob, turning the channel to Nickelodeon and then posting this gif: pic.twitter.com/9vSjFkjthY
— Charlotte Wilder (@TheWilderThings) January 10, 2021
it’s too bad the nickelodeon broadcast had to be bears-saints
— Harry Lyles Jr. (@harrylylesjr) January 10, 2021
— no context college football (@nocontextcfb) January 10, 2021
In all honesty, this kind of outside-the-box thinking is good for the NFL. It can’t hurt to try and capture the attention of kids in fun, non-traditional ways.
We’re looking forward to seeing what kinds of bells and whistles the Nickelodeon broadcast has throughout the afternoon. Hopefully, there’s slime.
Saints-Bears will kick off momentarily.