With all eyes on Jackson State as Deion Sanders heads into his second season of the program’s head coach, Tigers players are taking advantage of the NCAA’s new name, image and likeness (NIL) rules.
The most recent Jackson State star to get his money is Coach Prime’s son Shedeur.
On Wednesday, the up-and-coming QB shared his new partnership with Beats by Dre.
“I’m my own brand, everyone is,” Shedeur said in the ad. “The choices I make, they matter. I’ve never been a follower. I chose to bring my talents to Jackson State, to help level the playing field.
“This one is for the culture. For my people. For the fans, for the Boom. This is what a quarterback does. Takes a culture and amplifies it. Choices make legends. Be legendary.”
— Shedeur Sanders (@ShedeurSanders) September 1, 2021
Shedeur, a former four-star quarterback recruit out of Cedar Hill, Texas, was originally committed to play for Florida Atlantic. But, when his father was named the new head coach of the HBCU Jackson State, the highly-touted prospect decided to reconsider his college decision.
Shedeur isn’t the only big-time talent to be lured in by the NFL Hall of Famer. Since Sanders took the job, Jackson State has pulled in multiple Power Five recruits and transfers.
When the new NIL rules were passed, Sanders encouraged his players to get educated and take advantage of their opportunities.
Alongside co-founder Michael Strahan, Coach Prime has teamed up with SMAC Entertainment, a company dedicated to helping HBCU student athletes land NIL deals.
This company shares a similar message that Shedeur gave in his Beats ad — “level the playing field.”
As one of the biggest players and personalities in college football during his time with the Florida State Seminoles back in the 80s, there’s no telling how much Sanders could’ve made under these NIL rules.
But now, he’ll help his son take advantage of the deals he never could.